Last weekend, Mari and Pekka set up a stand at Messukeskus, Helsinki.
It was time for Dog Fair, Finland's largest dog event.
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The fair featured dog shows and exhibitors, and the entire Messukeskus was filled with a dog-friendly atmosphere.
We arrived in high spirits; it was wonderful to meet both people and dogs.
Our main goal was to talk to dog owners about our new pet care product line.
We were also invited to participate in the filming of a TV series.
Mari was interviewed about a topic very close to her heart: dog well-being. We talked at length about the My Dogs product series and its high-quality, edible ingredients.
Mari also had the chance to explain the oddities of legislation and how she previously thought the law protected dogs, but it turned out that for dog products, the law is only interested in environmental matters. It is still permissible to formulate ingredients prohibited in cosmetics into dog products, which have been found to be harmful to human health. The legislation and product labels for dog products are essentially the same as for cleaning agents. This presents quite a challenge when consumers consider what would be the best choice for their dog...
You can read more about the complexities of dog product legislation here:
The My Dogs product series attracted a great deal of interest from many different dog owners. Its safety and edible ingredients particularly drew many to our stand. It was also wonderful to meet familiar faces who had successfully resolved their dogs' coat or skin challenges with our products.
A huge thank you to both the organizers of the dog fair and our colleagues. Thank you also to the fair visitors for the wonderful encounters.
Watch this letter on Elsa's Ecoshop YouTube channel:
Dog-friendly greetings,
Mari Tiira and Pekka, Founders of Elsa's Ecoshop
